Differences Between SEO & SEM

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You might always heard about SEO and SEM in the digital marketing or social media field, but do you know what’s the difference between them?

SEM(Search Engine Marketing)– an online marketing system that includes getting traffic, paid and unpaid, from the web search tools.

As indicated by Wikipedia, SEM is “a type of Internet showcasing that includes the advancement of sites by expanding their perceivability in search engine results pages  (SERPS) through enhancement and advertising.”

SEO(Search Engine Optimization)– a methods for enhancing your site with the goal that you get organic (unpaid) traffic from the search engines.

As per the Google Knowledge Graph, SEO is “the way toward boosting the quantity of visitors to a specific site by guaranteeing that the site seems high on the rundown of results returned by a web index.”

Overall, SEO is one of the pieces of SEM!

One part of search engine marketing is SEO. In any case, SEM goes past SEO to incorporate paid traffic.

The importance of SEM traffic:

Still don’t understand what is the differences of both? You’re always welcomed to visit us for more info since Wagogo Innovative is a Digital Marketing Agency Malaysia!

5 Tips To Increase Post Engagement On Social Media

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Curious why you’re still getting minimal clicks on your content but you’ve been posting insightful and engaging content on your social media?Getting huge clicks on your social is much the same as being chosen from an extensive group,you need some attractive and unique qualities which separate you from the rest.

Hence, here are 5 tips on getting massive clicks on your content to help build your audience engagement on your social media:

1)Be Visual

If you’re marketing a product or brand on social media,the first rule you must understand is attract your audience with an extraordinary visual.Try and use splendid pictures that provoke intended emotions and also will attract post engagement  on your social media marketing.

2)Great Timing

In case you’re anticipating posting something, you ought to guarantee that the audience is there to see it. Probably schedule your posting around lunch hours when most of the people are on their phones making up for lost time with their socials while taking lunch.

3)Great Caption

The text,copy or caption must be always conversational, creative and brief in the case buffering a tweet or drafting a Facebook post.So the first word you written in the copy must be very catchy to determine  your audiences’ respond to the post.

4) Importance of #Hashtag

The god-like hashtag is your restricted ticket to high social media engagement. Utilizing them in your posts will altogether build their span to a more extensive extent of people. By fusing it, you fundamentally create programmed look through that conveys other individuals to your posts. For example: #WagogoInnovative #DigitalMarketingMalaysia

5) Cater to your Audience

Before you surge and post anything, do you know who your audience is? if you don’t know that, you most presumably won’t get clicks that you’re looking for. Pick the content that relates well to your audiences.

 

Remember with these 5 small tips for your social media marketing, we ensure that your post engagement and clicks will be increased. For more enquiries, you can always keep in touch with us from WagoGo Innovative.

How Important Of SEO For Your Website?

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Many people heard about “SEO”, but actually what is “SEO” and how to optimize your website for search engines?

SEO” is stand for Search Engine Optimization.Its is the process of getting traffic from the “free”,”organic”,”editorial”or”natural”search results on search engines such as Google,Bing,Yahoo and etc.

After picking the privilege SEO keywords in Google Search Engine yet before writing a huge amount of substance, you have a few decisions to make.For example, you might found Wagogo Innovative in Google if you key in Digital Marketing Agency Malaysia in the Google Search Engine.

There are 3 points you have to know before you start such as What your site is about,What the purpose is and how committed you are,then you only can get to work.

To optimize your site for search engines, you’ll need to follow the 10 SEO tips as below:

1)Make the site around a certain thing

It can be about other stuff, but pick one essential point that is most fundamental to your message.This progression is essential, so you might need to complete a little keyword research before picking a theme.

2)Specify the matter most keywords

Include the most matter keyword in your website title,domain name, description, slogan, keywords, blog categories, page titles, and page content. You can change the General Settings or through a plugin such as All in One SEO Pack.

3)Connect to internal pages on your site

You’ll need to link to your most important pages directly from your homepage and cross-linking them with each other in case yours content management system doesn’t link it automatically.

4) Permalink structure that contained keywords

Try not to do with the sites that use numbers to recognize pages, it does’t look great and  also terrible for SEO. Use a URL structure that include keywords is better. Example: Use [https://site.com/mainpage/] instead of [https://site.com/?p=12].

5) Delete those things that slows down your website

Remove those non-essentials such as music players,large images,flash graphics and unnecessary plugins on your website to avoid the slows down of your website since the page load times are very important.

6) Put keywords in your images

Use those words that mirror your site topic in the picture title,description, and alt attributes.You can change the title if it doesn’t reflect your main keywords.

7) Link to different sites with relevant content

You can do blogroll,connect list or resources page on your website and if you do it sparingly,as each outbound connection is a “vote” for another site.In any case, if you doing it well and people click your links,this tells search engines you are a confided in specialist on your specific subject.

8) Always update your website

Destinations with dynamic substance frequently rank higher than those with static substance. That is the reason web journals and indexes like Wikipedia do as such well on search engines. They are always being updated with new contents.

9)Ensure your website is listed in search engines

Many search engines will consequently discover and record your content, yet don’t rely on it.

You need to make sure engines like Google, Bing, and Yahoo are creeping your website, with the goal that individuals are discovering you on the web. (You can include them specifically, on the off chance that they’re definitely not.)

10)Have different websites connect to you

This is super imperative, with regards to SEO. The bummer is that it’s not something you can fundamentally control. Other than making phenomenal content, the main thing you can do is ask which infrequently works.

My insight is to invest the time you would trying to persuade someone to connect to you on simply composing incredible content. What’s more, begin visitor posting on different websites.Notwithstanding what you do, realize that inbound connections are essential to SEO.

If you’re still wonder and curious as to how well your site is performing on search engines, you can always contact us.

What Should Be Considered For Social Media Goals in 2018?

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Goal setting is a must consideration thing for all marketing and business strategies and of course social media is one of it. Definitely, it can be difficult to decide precisely what your objectives ought to be with a range of social capabilities.For guidance, here are the six of common social media goals should be consider:

  • Increase Brand Awareness: 

To avoid a huge number of promotional messages and create valid lasting brand awareness, we should focus on meaningful and important content and a solid brand identity through our social channels.

  • Higher Nature Of Sales:

Without monitoring, checking or listening to specific keywords, phrases or hashtags,it’s almost impossible to digging through your social channels. The more productive social media targeting, the faster you reach your core audiences.

  • Drive In-Person Sales:

Some of the retailers used to depend on social media marketing efforts to drive in-store deals. Is your brand elevating enough on social to compensate the individuals who come to you but why not alerting clients to what’s happening in your store?

  • ROI Improvement:

This goal is particular to perform an exhaustive review of your channels and ensuring expense of work,advertisements and promotions, and design remain on track on social but not a brand on social media that wouldn’t like to increase its return on investment.

  • Create A Loyal Fan-base:

Does your brand advance user-generated content? Do your followers respond decidedly without inception?Getting to this point requires some investment and exertion with making a constructive brand persona on social.

  • Better Pulse On Your Business:

Should monitor what your competitors doing that seems to be working and what strategies they using to drive engagement and sales.Having a pulse on the industry could enable you to enhance your efforts and take some hints from those who doing well.

 

With these some hints, we believe that you’ll be know and more understand what goals should be set and monitor for your social media marketing.As a Facebook Marketing Consultant Malaysia, we are always welcome you to let us know that you would like to explore and know more about it.

 

Who Is The First Digital Marketer?

We believe that everyone know or maybe just heard about Digital Marketing in this modern digital era since everyone is using online platform to advertise and grow their business.

A simple way to define Digital Marketing is any form of marketing products or services that involves electronic devices. But before that, do you guys know how is Digital Marketing come from and who is the FIRST Digital Marketer?

First popularized as a term in the early 2000’s, digital marketing has actually been around much longer.

Here come for the FIRST Digital Marketer in history:

Source from Google
Guglielmo Marconi

Exactly!  The FIRST Digital Marketer was demonstrated in 1896 and his name is Guglielmo Marconi who was the first human to demonstrate a” public transmission of wireless signals.” by invented the radio.

More and more signals were transmitted across open water after his little demonstration in England.

Also, while it would take an additional 10 years for the radio to achieve the overall population, it beyond any doubt didn’t take the makers long to acknowledge they could use it to offer stuff.

The first live broadcast was from an opera show at the Met and guess what people did after that? Yup, they purchased the show tickets!

And then, Digital Marketing Strategy was born!

Huh? Digital Marketing strategy born without using any smartphones,apps, social media or blogs at all?!

That’s because digital marketing has nothing to do with the internet.