Behavior on Usage of Devices During Ramadan

Nowadays, no one can deny that mobile is dominating the trend now.

According  to  the research from Global Web Index (GWI) , usage of mobile is INCREASING at 5% year-on-year in Malaysia during Ramadan period (Fasting month of Muslims).

Based on the data of Facebook at last year(2017), the figures of the postings in Facebook have increased about 41% from 26th May to 25th June 2017 compared to other months.Thereupon, it showed that people have shared more posts during the Ramadan period than usual.

From Facebook Ramadan Playbook (Malaysia), here you can have a good idea of smartphone usage in a day.

What’s the takeaway from this?

From the data as mentioned above, it’s the fact that people are like to share and do postings more actively during this period, but it is not the amount of time spent that interest us.

People will like to share the postings which contained resonates content to their family and friends in social media. Hence, if you get your points and contents appropriate for your brand that resonates with Ramadan, you can likely ride the wave to more viral.

There are a great deal of good branding and marketing’s opportunities during this period. So as a digital marketing agency Malaysia, we would like to call this as”The celebration booster period” in personally.

In the event that you want a shot of virality, definitely this is the best time to give it a shot!