Differences Between SEO & SEM

You might always heard about SEO and SEM in the digital marketing or social media field, but do you know what’s the difference between them?

SEM(Search Engine Marketing)– an online marketing system that includes getting traffic, paid and unpaid, from the web search tools.

As indicated by Wikipedia, SEM is “a type of Internet showcasing that includes the advancement of sites by expanding their perceivability in search engine results pages  (SERPS) through enhancement and advertising.”

SEO(Search Engine Optimization)– a methods for enhancing your site with the goal that you get organic (unpaid) traffic from the search engines.

As per the Google Knowledge Graph, SEO is “the way toward boosting the quantity of visitors to a specific site by guaranteeing that the site seems high on the rundown of results returned by a web index.”

Overall, SEO is one of the pieces of SEM!

One part of search engine marketing is SEO. In any case, SEM goes past SEO to incorporate paid traffic.

The importance of SEM traffic:

Still don’t understand what is the differences of both? You’re always welcomed to visit us for more info since Wagogo Innovative is a Digital Marketing Agency Malaysia!

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